Ideas #2 (maximising edge)

Positive affirmations: they only work if you imbue them with emotional content, and if you also work to manifest what they relate to. Otherwise they can result in internal conflict and soul-destroying disappointment.

Here are some positive affirmations and wisdom sayings I’ve used, some self-penned, some assimilated from elsewhere: ‘I am enough’ /// ‘I am innocent’ /// ‘I am fearless’ /// ‘Enlightenment is…total observation of Nature’ /// ‘Love is the Law, Love under Will’ /// ‘Enlightenment is…beginning everything with death in mind’ /// ‘Enlightenment is…total freedom from addiction’ /// ‘Character is greater than personality’ /// ‘The best heroes have a combination of vulnerability and strength’ /// ‘Anxiety and stress can often be a sign of doing too much or too little’ /// ‘Private victory before public victory’ /// ‘Victorious warriors win in their hearts before going into battle’ /// ‘Everything is me’ /// ‘The opposite of addiction is connection’ /// ‘Be proactive’ /// ‘Begin with the end in mind’ /// ‘I am not afraid to be a leader. I am not afraid to explore uncharted territories.’


City-country conduits: Statistics like these show that the world’s population is increasingly urbanised. Articles like these show that humanity could be at risk of a major breakdown of civilisation either this century or the next. Since cities import most of their food, energy and water from outside the city limits, their densely-packed populations are more immediately at risk from a society-wide breakdown in economic and energy infrastructures.  I have long thought that the resilience of civilisation as a whole could be improved by establishing conduits between city and country in a way which increased understanding and communication between rural and urban populations, as well as flows of energy and resources both ways to reduce the impact of infrastructure breakdown on cities, and the potential burden on the country of fleeing urban citizens. This would in essence be a releasing of pressure on cities by ‘merging’ them better with their rural surrounds, but not in an environmentally destructive way. Regional food security is also implied in this vision, so that ideally, polyculture food growing systems would surround the city and provide all of its food needs (not a new idea). Most importantly I would like to see well-planned and sustainable mobility between city and country increased significantly. I smile at the prejudice of ignorance that exists between city and country dwellers. When I am in the city, sometimes even my most intelligent city friends may make ignorant remarks about rural dwellers and rural life, and when I am around my rural home, I will likewise hear fearful and ill-informed remarks about city-dwellers. This isn’t necessary! This kind of two-way prejudice will only make any serious large-scale infrastructure shocks -which as I’ve said are not unlikely this century- be felt worse and dealt with less efficiently.


Ensuring Earth is fit for the next seven generations: This is the ‘7th generation principle’ of governance and human culture in general, as propounded by various Native American tribes. It is the idea that every human action and every human decision should have a benign or regenerative effect on the next seven generations of humans to live on the planet, by caring for Nature as a whole (that which supports us). By average modern understandings seven generations amounts to 7 x 25 years = 175 years. This benchmark of sustainability is often quoted in modern movements towards ecological living, but we don’t always stop to appreciate that seven generations is 175 years. Perhaps we should. I advocate sitting in meditation, alone or as part of a group, and trying to envision what the Earth might be like in 175 years. It is almost impossible to guess at, which is precisely the point. How often do communities, businesses and governments plan this far ahead? With the the increasing intelligence of our software, one hopes that more of this will be directed towards scenario planning and global strategy with Earth’s overall ecology at its core. If well-directed, and that means by human beings with deep empathy and experience of Nature, AI could be a force for greatness in putting the 7th generation principle into practice. It’s time to bring the wilderness into Silicon Valley!

Hypocrisy -a defining feature of the civilised psyche, #1 (part two of two)

In the first part of this post I described the typical hypocritical mindset of the modern ‘civilised’ person, which is reflected by the impossibility of ‘ethical consumption’ in our globalised consumerist culture. We are forced to continually ‘bracket off’ the uncomfortable truth about the human suffering and environmental destruction inherent in even the most ‘ethical’ of modern lifestyles.

I then put forward six criteria for truly ethical consumption, as benchmarks to work towards. I recommended that we treat our hypocritical failure to achieve these criteria, as ‘moral persons’, with gentleness, vigilance and humour. Also, let me here inform you that this post ends on a very positive / constructive note.

Now I want to look at the underlying narratives and stories that we tell ourselves as a society, which allow the continuation of our gross hypocrisy.  These narratives and stories are often pushed aggressively by the institutions, including corporations, of the financially richest people on Earth, in order to shore up their positions. This aggressive pushing is often not done consciously -it is a manifestation of unconscious (perhaps genetically driven) patterns of domination of certain quarters of society over other certain quarters, but amplified through technology and the powerful marketing machine of global corporate capitalism.

Thus, although these aggressive narratives are bringing humanity and whole ecosystems to the brink of extinction, characterised by their promotion of deeply unethical consumption (as opposed to the six criteria I have laid out), this is not something we can blame individuals for. Nevertheless, the behaviours of some individuals must be stopped.

My perspective on how unconscious narratives (as well as conscious stories) guide human behaviour from day to day is strongly influenced by my reading of Vivien Burr’s introduction to ‘social constructionism’.

According to social constructionism, a branch of social science that also serves as a critique of the social sciences, the whole of reality is socially constructed, meaning that so-called ‘facts’ are only facts by social agreement between human beings. Obvious examples are institutions like nations and money, which are only real insofar as we believe in them and act in their image. What is harder to understand is the contention that even the ‘facts’ of physics and biology are social constructs with no objective reality.

The ‘critical realist’ branch of social constructionism contends that there are ‘brute facts’ underneath our linguistic and socially constructed understanding of reality, but of course we can never see them objectively -only through our perspective of human language.

I am not a postmodernist, in the sense that I think that clearly, there is an objective truth of ‘brute facts’. The critical realist branch of social constructionism is useful in helping us understand knowledge in a fluid and social way. Once we realise that, regardless of brute facts, the way that knowledge is gathered, understood and expressed is by social agreement, and so is highly political, then we can begin to understand how better to understand and express reality in ways which promote environmental and political justice.

‘Narratives’, in social constructionism, are wholly unconscious drivers of human behaviour -threads of meaning which tie the social constructs of reality together.

Various hypocritical narratives (or stories that become hypocritical when they are internalised by so-called moral people, which most of us think we are) in modern global culture, prevent the six criteria of ethical consumption from being realised.

One such narrative is the one that says ‘capitalism makes everyone richer’. When we look at the living conditions of half of the population of the world, and the traditional community ties, including ties of efficient resource use, that have been broken by capitalism, we can easily see that this narrative is false. The narrative becomes hypocritical when internalised by folk who see themselves as moral, who unconsciously lean on the narrative to maintain their affluent lifestyles. I am not exempt from this.

This narrative and other related narratives have become deeply embedded in our culture and so in our psyches. You could say they are a means by which hypocrisy has become an essential feature of a functioning modern psyche. How could we live with ourselves without this integral hypocrisy? Because it is integral, it causes most of us minimal stress, except in moments of crisis and breakdown (which may become increasingly common as the current version of global civilisation reaches its natural resource limits and we are confronted with the truth). These hypocritically internalised narratives are not only abstract ideological bases for the continuation of a destructive global culture. They are stories that are continually lived and re-invented from day to day, in the culture that we consume and create, and in our social interactions and conventions of speech. These capitalist and related industrial lullabies (for an industrial communism of luxury is just as bad as industrial capitalism) are embedded in even the simplest of objects and phrases that we use from day to day.

For instance, vague and seemingly benign phrases like ‘hard work always pays off’ tend to be used in contexts which encourage us to equate hard work with personal profit to be spent at the expense of other people and the environment. ‘Organic and fair trade’ cotton clothes from halfway around the world persuade us that we are moral in how we clothe ourselves, but such goods could be worse overall for maintaining our hypocritical psyches than goods compared as ‘unsustainable’.

To reiterate and rephrase, as modern individuals we internalise and constantly refine and redefine a complex system of narratives, in unconscious agreement and compromise with one another. The narratives that dominate in contemporary civilisation are the ones that are pushed most ubiquitously and aggressively by the marketing forces of capitalism and the richest people on the planet. We internalise them despite ourselves. These marketing forces don’t just work in obvious channels of advertising, but in the very categorisation and expression of human knowledge and experience. In fact, the essential underlying driving narratives of capitalism are themselves forces of marketing. Forces of marketing which are internalised by aspiring moral human beings as hypocrisy.

The complex system of narratives that we draw upon daily includes ethical narratives which take us in the direction of planetary repair, community building and even the positive evolution and transformation of global civilisation as a whole. However, these constructive narratives yet have a relatively small purchase on our psyches, compared to the prevalent destructive ones. This truth, and our knowledge of this truth, compounds our general hypocrisy. This again brings home the importance of taking our integral hypocrisy as modern beings, lightly. Taking a harsher approach could easily be the recipe for mental breakdown. While on the positive side there is a human tendency to attempt a moral synthesis of all narratives within the self (largely on an unconscious level) there is also the tendency of narratives to fragment and interfere with each other. Thus, even the most noble of narratives become polluted and co-opted by the more dominant and oppressive narratives e.g. stories of capitalism and the related patriarchy.

Conflicting narratives within individuals, groups, nations and humanity as a whole can be rooted in differences in ideology, climate, race, historical culture, national identity and so on. While most of these differences are social constructs i.e. not objective or at least not ‘final and fixed’ differences, considering the ‘brute facts’ – or let me say ‘beautiful facts’- of Nature, we can use what we know of Nature and Natural events to provide a grounding for new synthesized global narratives which are regenerative of humanity and the planet, and which actually hold true. However, it is not enough to ‘create wonderful stories of how we want the world to be in the New Age’, although I admire the efforts of philosophers and others in this area, and they do have positive stories to contribute to the synthesized whole. Much more than this, it is vital for a more sustainable human civilisation i.e the next stage of human civilisation that will emerge after the coming turmoil, that the current dominant and oppressive narratives, especially the hypocritical stories of capitalism, are subverted and integrated into new forms. For the advance of humanity, to attempt to ignore or destroy the momentum and oppressive power of capitalist narratives would be naive, and cause the unnecessary mental breakdown of individuals -something which will increasingly happen too often anyway.

A truly regenerative, wholistic and therapeutic narrative is one that is not only ‘true’ as far as is possible in a socially constructed reality, (thus reducing hypocrisy) but one that magnetises, subverts or integrates less sustainable and more oppressive narratives / narrative aspects to or with it. Such narratives potentially are simplifying beacons and purifiers within the whole over-complicated global narrative complex that we carry around with us from day to day. In social constructionist terms, the most ‘true’ stories are the most sustainable ones. I personally think that narratives must be simple and dynamic in order to become unconscious driving forces in a wide diversity of human beings.

Let me give you an example. Related to the narrative of ‘capitalism makes everyone richer’ is the narrative of ‘anyone can make it as an entrepreneur. All you have to do is work hard and believe in yourself’. Clearly this is bullshit, and creates hypocrisy, although thousands of YouTube videos would have you believe otherwise. Ability to succeed at running your own business depends very much on which country you live in, what kind of education you have had, etc etc. This is not to deny the value of individual self-belief, hard work and passion to make change (and some ecopreneurs I think, do make relatively positive change, if they are working ultimately towards supporting the six criteria of ethical consumption).

But this narrative can be subverted and rephrased to support relocalised, sustainable human culture, in a way which minimises hypocrisy. This could also be called ‘ethical marketing’. Try, ‘anyone can make it as a productive local community member. All you have to do is work hard and believe in yourself’.  This is a thousand times more true than the equivalent entrepreneurial narrative. It may seem that I am making an obvious point. Perhaps I am, but it is also a profound one. If this alternative narrative were marketed in the right way, and to the right level, as part of a strategy of narrative re-telling and re-marketing in general across society, significant cultural shifts could be achieved, and many aspiring entrepreneurs could be subverted to support community and Nature. The point is, it is not enough to perpetuate this narrative in the same old ‘alternative’ circles. (Although it is fine to do that.) For a smooth Transition / Descent to a relocalised post-corporate-capitalist culture, there is a clear need for some of us to challenge dominant oppressive narratives more thoroughly by engaging with the whole contemporary marketing system and subverting it. This is about using a very powerful tool, while we still have it, to reach as many people as possible, to lessen the potentially increasing hardship inherent in our current civilisation reaching its natural limits.

This implies accumulating capital, in as ethical a way as possible, to fund the ubiquitous telling of these new integrative stories. However, perhaps so much capital may not be needed. With the rise of social media and near zero marginal cost of online content creation and sharing across the internet, narratives such as ‘anyone can make it as a productive local community member’ can be spread as never before, and indeed this is beginning to happen. To truly challenge and integrate dominant oppressive narratives however, and win over audiences, the new narratives must mimic (and perhaps gently mock) the old narratives, and the way that the old narratives have been told, as closely as possible. It is common business knowledge -and true- that it is notoriously difficult / unwise to try to change a potential customer’s behaviour. The key to gaining customers / audience members is ‘giving them more of what they want’ or in this context ‘giving them a more sustainable version of what they want’. This cannot be done by telling people that their current consumption habits or entrepreneurial aspirations are wrong. Not without giving them clear and attractive alternatives.

I would like to bring up my concept of ‘Deep Story Telling’ here. Deep Story Telling acknowledges that the underlying narrative complex in society is perpetuated across all social interactions and in the entire physical human-made environment, including the online and virtual environments. The re-telling of narratives and the telling of new ones, to support Transition, means story-telling on the level of the conscious reconstruction of language, including the phraseology of the everyday, the reconstruction of how we associate and understand ourselves as social human beings (including online), the reconstruction of economics, and the embedding of positive sustainable futures -epic tomorrows- in every building, and every object that we use.

This is an exciting opportunity for all of us to create literary, artistic, entrepreneurial and practical forms which obviously or subtly manifest a fresh and Nature-integrated narrative landscape. One that is permeated with truth i.e. deep sustainability. One that normalises a new kind of civilised human psyche which is not dependent on hypocrisy -such a moral psyche as has never before evolved. This moral narrative landscape must be shared online as much as possible, to subvert the dominant oppressive narratives. The hypocrisy of using an internet which may itself be unsustainable, can be acknowledged and integrated.

Finally, it is crucial that we live out the new story-complex as we create it. We cannot tell stories of relocalisation without at least beginning to relocalise ourselves. The great ecological advice for our times ‘think global, act local’ might be more helpfully redefined, for some of us doing this Deep work, as ‘think global, tell stories online, live them out locally’.

If, by telling these stories some of us are able to accumulate global capital, in order to redistribute it and further propagate sustainable Deep Story Telling, whilst at least living in a relocalised way some of the time ourselves, then I suggest that this could be a viable and noble path. We may have to sacrifice ourselves to hypocrisy more than we would like, in order to enable more of humanity to live sustainably and hypocrisy-free in the future.




Hypocrisy -a defining feature of the civilised psyche, #1 (part one of two)

We are all a bunch of hypocrites. It defines us as civilised people, and it defines us as modern people, but bear with me -there is a positive way out.


There is a lack of coherency in my moral stance towards the world. There is a constant presence in my subconscious of the hypocrisy at the heart of modern civilisation, which includes me within it.

This is a hypocrisy which allows members of a society (the ones that perceive that they care) to claim a high morality whilst they conveniently ‘bracket off’ the past and current enslavement and exploitation of peoples around the world. Without the exploitation of workers around the world, modern ‘moral persons’ (myself included) would not be able to enjoy their affluent post-industrial standards of living, including their complex high morality.

Similarly, the destruction of the non-human natural environment is depended upon for the continuation of our luxurious -and morally luxurious- lifestyles.

We can claim to live ethical lifestyles by making so-called ethical consumption choices, but really, ethical consumption choices are extremely rare. Almost all consumption choices support a global economic and political system which is founded upon unlimited economic growth on a planet of finite resources, and also a system which has resulted in the richest 1% in the world owning half of the world’s wealth. Just think about that for a second. This is a problem when those richest 1% are not doing all they can (to put it mildly) to address the global crises that afflict our species.

Exceptional, truly ethical consumption, within the current global capitalist system, and considering the global crises, would have to adhere to the following criteria:

1) Products and services would have to be sourced and produced locally to their point of consumption, meaning that every element in the supply chains of that production would have to be local. Local production allows the highest transparency of process and thus highest potential energy efficiency of production. Also, the least transportation involved, the greater resource efficiency. Local production is also more resilient to global and remote events, including crop failures and environmental disasters. Finally, fair trade and the fair treatment of workers can be assured if the whole production process is within local reach. ‘Local’ is of course a subjective value, but should be taken to mean within decades of miles, rather than hundreds and thousands of miles. ‘Local’ does not necessarily respect state boundaries as state boundaries are not a criteria of sustainability (just look at the military conflicts around the world).

2) Products and services created / consumed would have to result in minimal ‘waste chains’ in production and consumption i.e. processes of waste and disposal, and such processes would have to be kept local. Truly ethical consumption implies that there is no ‘waste’ whatsoever in the product consumed, although ‘waste outputs’ may have been converted into inputs into other systems / processes, run by other agencies in the community.

3) Products and services consumed must be made using sustainably sourced materials. The definition of a ‘sustainably sourced’ material is open to debate, but common definitions include lack of ‘damage’ to the environment in the material’s extraction and processing, as criteria. This is conveniently vague. I would suggest that a sustainably sourced material is one that, in its harvesting and processing, preserves or even enhances local habitats, biodiversity and ecosystem services.

4) Truly ethical consumption pays attention to all the workers that have been involved in the creation and selling of the product or service. Beyond fair trade and fair treatment and payment of workers, if any workers commute over long distances to get to work in private fossil-fuelled vehicles, and arguably even private vehicles fuelled by a renewables-based energy grid, then the sustainability of the product is seriously open to doubt. (Unsustainable is unethical). Commutes may be mitigated by incorporating into them other functions useful to the community. Additionally, the coherence and sustainability of human culture is damaged by excessive mobility. Fragmented culture in turn can result in a further disconnection from and degradation of the environment.

5) Similarly, it is highly questionable whether products and services that rely on consumers from distant places, including via the internet, can ever be sustainable or ethical. As in 4) above, waste of fossil fuels and other energy sources, degradation of the environment, and fragmentation of human culture are all implied.

6) Finally, the nature of the product or service itself, including what it is used for, how it is used and what narratives it plays a role in / supports, is implied in ‘ethical consumption’. If the product or service encourages the consumer to disregard these six principles in any other products and services consumed, then it is unethical.

Now we can see why some form of ‘protectionism’ of local economies (although that word has negative connotations) is a desirable thing. Refer to the writings of David Fleming on this.

Perhaps you think my definition of ‘ethical consumption’ is too strict. If so, please enlighten me with your definition. I would be happy to debate this. However, the point is that most so-called ‘ethical’ products and services hardly begin to address the reasonable six criteria detailed above. Or, where one or two criteria may be addressed thoroughly, others will be relatively neglected.

But we must not dwell in guilt! We must not beat ourselves up. We are now all part of an infinitely complex global economy and civilisation. The infinite complexity is rooted in an infinite complexity of interactions with the natural environment, some less ethical / sustainable, some more ethical / sustainable. A compounding factor is that the complexity is almost unfathomable / untraceable. The only way to ensure a mostly benign impact on the planet and other people, is to live radically at odds with modern society. The most realistic way to do this would be to live in an insular community of likeminded individuals. A level of civil disobedience of ‘the law’ is also implied.

We have been heavily conditioned since childhood by the marketing forces of consumerism, to want what we don’t need. We can aim by degrees to support the truly ethical consumption criteria detailed above. This implies supporting the relocalisation of culture and economy, globally. Meanwhile, we can take our hypocrisy lightly. For instance, for the time being I prefer to view the internet as an incredible tool, which in one light it truly is, that can connect me, paradoxically, to a global movement of ‘relocalisers’ who are questioning and attempting to slowly transform the current global economy -at least theoretically which is a good start.

Hypocrisy seems to be essential to all large, centralised civilisations. It was certainly essential to Rome, where luxurious strides forward in philosophy and culture belied and depended upon the Roman slave-holding system. (For an interesting perspective on this, read Abdullah Ocalan’s ‘The Roots of Civilisation‘). We can conceive that in a future decentralised version of civilisation, hypocrisy may not be so necessary. However, once we accept that hypocrisy is ingrained in us as (modern) civilised people, there are various psychological responses available to us. We can use all our emotional and intellectual repertoires to treat ourselves and our consumerist habits (and behaviours to which we are bound by law) with, for instance, gentleness, vigilance and humour. We can then at least begin to restrain ourselves to the extent that ‘no consumption’ is the best kind of consumption, when the criteria 1) through 6) above cannot be achieved.

In the second part of this first post on hypocrisy and modernity, I will look at the underlying narratives and stories that we tell ourselves as a society, which allow the hypocrisy to continue. I will look at how we are often living out fragmented and conflicting narratives, compounding the hypocrisy that is already inherent in some of those narratives. I will draw on the insights of ‘social constructionism’, a branch of psychology which is also a critique of the field of psychology.

I will also look at how we can consciously create alternative more helpful narratives which support relocalised futures, using techniques of Deep Storytelling.

Finally, let us celebrate the fact that we are hypocrites and be joyful about it! For if we are not conscious hypocrites, we are unconscious ones -the most dangerous and destructive kind. Either that or we are consciously cynical or worse, consciously immoral. These are cowardly and defeatist positions to occupy.

Good luck.







How I Got Here: An Ecopreneur’s Story #3

Once I started to lean towards entrepreneurial thinking, I went further into the internet resources available. I really didn’t have a clue what I was looking for and so got messy and sporadic results.

Like many people before me, I was distracted by and suckered into watching videos starring entrepreneurs (mostly white and male) who promised me I could make millions of pounds if only I just knew the right tricks or made the right connections. I’m sure that the main money-making trick of many of these so-called entrepreneurs is to sell their ‘secret insider knowledge’ to suckers like me. (Well, I’m not so much of a sucker these days, and although I have paid up for other deceptive schemes, sales-driven online ‘business mentoring’ hasn’t been among them.) ‘Affiliate marketing’ has featured heavily in the videos of the high-flying desperados. I call them desperados because they seem desperate to be rich, at the expense of ethics. Ethics-focused affiliate marketing does exist, but it’s not the norm.

So what is ‘affiliate marketing’? It refers to the marketing of other companies’ products on your website, according to agreements which pay you a percentage every time sales are generated from customers linking to the companies through your website. It sounds easier than it is. In order to attract people to your site in the first place, you have to provide outstanding and / or popular and / or very exclusive / niche content. The most common way to do this is by writing a blog, or hosting a blog with others providing the content for you.

I’m not against some modest and ethical affiliate marketing being added to a blog site on the strength of the followers that the blog has attracted, if the starting point was the artistic and ethical drive of the writer / entrepreneur to share their ideas / ethical business with the world. But building a website from scratch purely with the intention of making money from affiliate marketing; in other words, building a business which is affiliate marketing-based, seems to me so dead, so cynical, so unsustainable. The exception would be a platform that strives to change consumer behaviour, to promote only the most ethical of products across the board, to be an ethical superstore of other companies’ products. This just isn’t my bag, but I’m sure someone’s doing it.

Apart from corny entrepreneurial videos, I have also watched plenty of corny motivation videos on YouTube, although some of them have featured excerpts from motivational speeches, some by very famous people, which are very inspiring. It’s more the images that have been put with the audio that are corny -plenty of musclebound men ‘pushing’ their gym workouts, weight-training and boxing practice. I went through a phase of watching these. This is one of the better ones, which has at least made some effort to portray a balance of genders and ethnicities, (but not nearly enough so). Looking back, they were a stop-gap to keep my motivation high whilst I still didn’t have a clue what I was doing or where I was going with my new-found entrepreneurial mindset. I would like to see a whole range of motivational videos by women, for women, and by people of colour, for people of colour. I am staggered that this doesn’t seem to happen already. Or if it does, the videos are way down in the search results. When I searched YouTube today for motivational videos for women, the only ones that came up were exceptions on male-dominated motivation channels. However, that said, it was great to see Evan Carmichael’s ‘Top Ten Rules For Success’ by Maya Angelou.

Unless someone gets there before me, and I hope they will, one day, with all my ethical entrepreneurial profit (if that isn’t an oxymoron), I will make sure that there are more diverse motivation videos on YouTube, to motivate people from all backgrounds and of all identities, brought to them by people like them…


The internet has allowed me to learn about the entrepreneurial activity of people from all over the world, from all backgrounds, although there is still a privileged white male dominance amongst entrepreneurs -certainly a white dominance. I have been staggered and warmed by the creativity of human beings in my virtual searches and have even been tempted at times by the neoliberal ideology that with a completely free market, the competition drive would solve the whole world’s environmental and social justice issues. This is bullshit, of course. Capitalism is predicated on perpetual growth on a foundation of finite resources, so deceit is at its core. Inequality of pay and inequality of labour roles are also central to the capitalist model.

So why do I want to be an entrepreneur? My starting place here is, whether we are consumers or business people, as modern human beings we are all implicated in global inequality and destruction of the environment. On a systemic level, being an ‘ethical consumer’ makes relatively little difference to the destructive nature of the capitalist model, and may even be the surest way of perpetuating the model by dissipating some of our guilt. The same can be said for ‘ethical businesses’, most of which aren’t very ethical if all the supply chains involved are taken into account. Meanwhile, global civilisation heads towards the edge of a cliff. The marketing ideology behind the destruction is the persuasion of potential customers to view consumerist ‘wants’ as ‘needs’ and inbreed in us and our children (most poisonously) a sense of entitlement to products and services which it would materially not be possible to provide to everyone on the globe.

Recently I stumbled upon the ‘ecopreneur’ concept. Ecopreneur, meaning an ethical entrepreneur who acts for social justice and the environment. In light of what I wrote above, is the concept of an ‘ecopreneur’ a con? Not totally, I think. Some ecopreneurs will at least attempt, however impossible it may seem to be, to purify their part in the web of complex interconnected supply chains that is contemporary global capitalism. I empathise and follow suit. I like the word ‘ecopreneur’. It at least signposts customers to noble aspirations. Ethical businesses and ecopreneurs may also be an important bridge to post-capitalist tomorrows. Epic tomorrows! But only if the ethics are deep, deep, deep and challenge the workings of the capitalist model itself.

I fully intend to develop products and services which are not only ‘ethical’ in the usual sense of ecopreneurs, but which aim much higher. Firstly, I intend to educate about the unsustainability of the current capitalist model, to any individuals, groups or businesses who are my customers. Secondly, my drive will be towards the relocalised cultures and economies that I believe will be essential to post- and hybrid- capitalist futures over the coming decades. In other words, I want to somehow be involved in the relocalising of supply chains and application to them of high environmental standards. Purifying and relocalising supply chains as well as customer bases, for all businesses, doesn’t just make social and environmental sense in the long-term. In the medium-term relocalisation offers resilience, buffering against the global threats of the coming decades. Thirdly, I intend to address global and local power imbalances in any services and products I develop. To use the likely global upheaval in the capitalist model this century to achieve social justice; by education and practice to help make sure that patriarchy, racism, homophobia and other prejudices have absolutely no place in relocalised post- and hybrid- capitalist futures.

Do I sound too ambitious? Unrealistic? Have you never heard the phrase, Rome didn’t crumble in a day?

To read about my audacious vision for the epic tomorrows of Earth, go here.



Alone -All One.

Walking down by the river Taw -All One.

Ready to launch myself into Bristol from my sweet village home in Devon -All One.

Ready to launch myself into relationship, from a secure being-with-myself.

Trepidatious (madeup word) but keen to get down to entrepreneurial business.

That means leading with my ideas, because who else could lead from what is in my head?

It means being alone and being happy to be alone. All one and then the harmony will surely grow from this solid ground.

In the space between the Christian death and rebirth, there is a Buddhist void of no-self. I felt it during a few moments of samadhi, sat on the cushion this morning. A sweet aloneness that shed everything from it; all cares, all worries, all loneliness even.


How I Got Here: An Ecopreneur’s Story #2

So there I was, sitting in an unlawful wooden building which I co-built, in the middle of a field in mid-Devon, finding it the perfect inspiration to hatch my plans for the liberation of global society.

At Silent Haven, when it came to managing the land and self-sufficiency, it sometimes seemed I disagreed with my (now ex) partner, Jules, on almost everything. I suppose this feeling supported the visionary aspect of my mind which would constantly interrupt my working day with strategies and projects for my entrepreneurial future, that it urged me to run to the cabin to write down to work on later in the day, or when I got a chance. Jules and I are now the best of friends, but I don’t blame her for being exasperated with my mindset at the time. I wasn’t totally focused on the land.

However, living in the midst of Nature, on the edge of the law, gave my envisioning some groundedness, bite and congruence; what better place from where to imagine an entirely new ecology-based civilisation, with new criteria for human well-being, and new laws?

It’s a few years later and now I can look back at my time at Silent Haven -the development is now fully ‘allowed’ by the authorities- and appreciate how lucky I was to have that quiet and semi-wild place to contemplate my power and position in the world. My head was messy, including the stress caused by an oppressive planning law system. I was in and out of the so-called mental health services. Painful mindstates that I had kept in check for years, since my arbitrary recovery from that first initial breakdown at university, came back with a vengeance.

In the early years at Silent Haven Jules and I were blessed to meet, through a Buddhist group, some very kind no-souls who regularly gave us support and the practical use of their modern homes, including their computers. I began to see what an amazing tool the internet could be for inspiring visions of the future that were global in scope, as well as connecting with likeminded visionaries. Most of the ideas I had for ‘changing the world’ were wildly unrealistic. Nevertheless, Silent Haven and its support network became the eco-incubator of ideas which I have now taken in a more realistic, ecopreneurial direction.

Since my early twenties I had been acquainted with meditation and other aspects of a grounded, practical spirituality that addressed my mental health needs. During the Silent Haven years I discovered Richard Covey’s ‘The 7 Habits of Highly Effective People’ and a book called ‘Synchronicity: The Inner Path of Leadership’  by Joseph Jaworski, which both mixed spirituality with business advice. I realised that the world of business was not universally the world of ruthless backstabbers that I had been told it was. It was an ignorant mindset and bunch of people that had given me that impression.

Yes, capitalism depends on gross inequalities at its very core, and requires continual economic growth at the expense of finite natural resources. Yes, I work to help end capitalism as it stands (lurches) now. However, there are good people and there are geniuses working within business. We need their skills and perspectives to get out of the mess we’re in as a global civilisation, whether we like it or not. This is my opinion but feel free to question me on it.

It was during the Silent Haven years that I realised that the ‘hippie mindset’ I had been largely influenced by up until then, was damaging to the causes that ‘hippies’ claimed to support. (I know I am making huge generalisations, but there is truth to what I say; please bear with me). Firstly, I identified that the so-called The Law of Attraction and other pseudo-spiritual theories are used as an excuse not to put in the necessary hard emotional, intellectual and physical work needed to evolve our human civilisation to the next level. Don’t get me wrong -I understand how the Law of Attraction works. It works, but only so far, and only in context.

In a similar way, I was angered with myself and others for harping on about ‘the good and simple life’ of back to Nature living. Once I was living in such a way myself, it turned out to be a very complex matter, and hard work. I became especially irritated by folk who gave Permaculture a bad name by taking the ‘working with Nature’ and ‘designing systems to maintain themselves’ aspects of Permaculture to the extreme end that they thought they could create edible paradises by sitting on their backsides and dreaming about them (the Law of Attraction, apparently). Some people seem to think that no-dig growing is the same as no-growing-at-all. I can say these things with a wry smile, as I was guilty of these mindsets myself.

I don’t forget what a pleasure it was to teach the basics of land-based living to the volunteers that came to Silent Haven. I know that it woke at least a few people up to possibilities of realistic land-based career paths (even if I couldn’t follow them myself). I also remember with fondness discussions I engaged in about the next stage of civilisation that humanity is destined for. To dream and envision is very important; to have the space to do that. But at some point we have to start digging (or the work of no-digging); we have to get wise to the times that we live in and use all the tools available to us, whether spades or computer keyboards, to negotiate the next transformation of human civilisation.

Loneliness #2 (part two)

I understand that aloneness is a rich state to be in, but it is no excuse for the endemic loneliness at the heart of modern culture.

Here I am again, with some more ways in which I am lonely! Ah, but I am grateful. I am really grateful. Every waking moment of mine is full of the luxuries of relatively clean air, relatively unpollutued food, and signs of a biodiverse Nature around me. I am fit and healthy and versatile. What more do I want? Well, I want to ensure that these ‘luxuries’ are standard for everyone, in the likelihood of approaching global upheaval.

I am heavily critical of contemporary society and culture, and so I am lonely. I am deeply aware of how the current global civilisation-mesh -global capitalist civilisation as a whole- cannot last. Just as all previous empires and civilisations have collapsed and evolved, so will this one. What makes you think that capitalism is so special?

Fossil fuels are becoming more scarce and there is not enough time to develop infrastructures based on other fuels, before the disintegration and Descent of the old infrastructures. We are globally ‘way behind time’ in terms of preparedness for the necessary civilisational shift of the coming decades. This is largely due to the stubbornness and fear of the kings of the old systems. This could be a good thing, as civilisation breakdown-breakthrough will finally show us the irrelevance of these kings and their habits-of-highly-ineffective-people.

But I am lonely in my realisation of the transience of capitalism. I attempt to educate others, so that I don’t feel so lonely. I suppose it is the loneliness of the leader that I feel, but I wish to encourage leadership in all of us.


I live in an alcoholic culture. A culture that uses alcohol to subvert valid anger, displace carnival and to dumb down the revolutionary intellect that is within all of us. Hone your revolutionary intellect kids -you’re going to need it!

I don’t like to drink much. In that sense I could be lonelier than the average drinker. Maybe I’m just in the wrong country.


I am genderqueer, or I prefer, ‘a gender rebel’. Not to identify with traditional masculine and feminine concepts, puts me at a disadvantage of connection, you could say. A certain loneliness results.


Being a changemaker and an entrepreneur is lonely. I am on a bridge over an abyss. I am afraid of what is on the other side, and I may fall and have to climb my way back up to the wrong side of the chasm -where I started from. Ironically, in order to strive ahead to build strong post-capitalist community, I have to sometimes sacrifice my connection in-the-meantime to the scant community that is already in my life.


I am celibate, but erotically so. This is the result of the disjunction between my liberation and the repression of the society around me. It is especially lonely when in my attitude I am misjudged as ‘easy’ or on the other extreme, ‘prudish’. Nevertheless, celibacy contributes to my rich aloneness which is something seperate to my loneliness. Without some of this fertile solitude, I would not be able to write about the isolation that so pains me.