How I Got Here: An Ecopreneur’s Story #4

I burn with a vision for a radically different society, a radically improved one.

I’m so grateful to have these tools of the internet and the personal computer, and this WordPress platform. It’s like magic. I just can’t conceive of what the environmental impact is of these tools. It is probably and conveniently impossible to calculate the environmental impact of one laptop, one window onto the net, one blog site. How many animals killed. How much water polluted. It’s a shame that people like Bill Gates have a vision for a personal computer for every human being on Earth, instead of a community internet cafe (and multifunctional space) for every town, which would be far more sustainable.

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Whilst still based in my woodland home at Silent Haven, Devon, my entrepreneurial thinking deepened. I don’t know if the wildness of my surroundings contributed to the wildness of my dreams, but I think it did. I developed big dreams, all very egotistical of course, and yet also reflective of my frustration with how the world is, and how much better it could be for everyone -other species included. I have massive dreams for my business, but only because I believe I could help facilitate ‘business to end all business’, in a very literal sense. I do not believe that human beings are governed by market forces, except that we have made it so across most of the globe. It is only by utilising markets as they are, that we can radically change them and to an extent, dissolve them, revealing and renewing those human co-creative forces that have nothing to do with markets and everything to do with evolutionary multi-species-enlightened self-interest.

Nevertheless, we shouldn’t be fooled into thinking that it is only not-for-profit and non-business areas of society that have a monopoly on human wisdom, ingenuity, excellence in communication and co-operation, and even ‘love’. Both Adam Smith and Karl Marx reduced human beings to economic actors. An unfortunate result of classical / dogmatic Marxist thinking (notwithstanding Marx’s great contribution to history) has been a neglect amongst leftists of the great creative potential in human beings to create all kinds of diverse economies based on local, including environmental, needs, as opposed to centralised power structures. Both classical Marxism and Smithsonian economics presuppose a centralised state. The centralised state has allowed the rise of massive corporations, and all their implied unethical ways of being, essentially their environmental impact. In modern times we need ecopreneurs just as much as activists -ethical and ecological entrepreneurs, to break down the intertwined power of state and corporation, to create local and diverse economies. For the Marxists, I would like to suggest to you that this is the best and most grounded path towards socialism. With the right technologies employed and shared, local diverse economies could indeed give rise to ‘scientific socialism’, (although not necessarily in every locality) as Abdullah Ocalan calls it, as opposed to the ‘real socialism’ that we have suffered through history.

-As I deepened my interest in business, I started to read some good business books -books for the independent entrepreneur. I realised that the modern business world, if isolated in environmental context, is full of genius. Genius of logic, strategic thinking, communication skills, envisioning techniques, creative organisational structure and so on. But much more than this: the world of business, especially the world of creative independent entrepreneurs, contains some passionate, loving people, who genuinely want to share their passion and knowledge and love for the world. Yes, they make a living from their creative mission, but hopefully these people would also be facilitated in their joy and innovation in scientific socialist and localised diverse economic contexts, with a greater respect for ecology all round.

One book I read was ‘The Lean Start-up’ by Eric Ries. The key lesson I learnt from this book is the importance of envisioning (visualising and emotionally connecting with) what you want to achieve with any business, and the importance of pivoting, i.e. changing direction with the precise business model and / or product(s) it takes to realise the vision. Before reading this book, I was in danger of confusing product or current business model, with overall vision for change, and thus thinking that my vision had failed whenever a product idea failed (which was all of them, all the time).

Another entrepreneur’s book I read early on was ‘The 100$ Start-up’ by Chris Guillebeau.  More than anything this taught me that almost anyone can be an entrepreneur, and that almost anyone can be a consultant on something they are knowledgeable on or passionate about. The book also taught the concept of ‘just in time’ learning, meaning, it is possible to be engaged on a path of learning whereby you share your knowledge with customers as soon as you learn it, rather than thinking you have to get a degree in something before sharing and capitalising on your knowledge.

I also read the well-known ‘Influence: The Power of Persuasion’ by Robert Cialdini, but to be honest I found this book on marketing technique unsettling and a little dishonest.

Let me reassert, I understand that the modern globalised system of capitalism that we live with is an obsolete and destructive system which must be transformed and dismantled by varying degrees, and without delay. I understand that books like ‘The Lean Start-up’ and ‘The $100 Start-up’ are products of a few privileged minds that are invested in the current prevailing paradigm, and that rely on centuries of oppression of human beings and the planet, and are intertwined with continued oppression, however ‘ethical’ they are in places. But I cannot claim to be any less intertwined with oppression. Unless I throw my laptop away, throw away my connection to the internet, and live very frugally in a monastery-like setting, whether I like it or not I am a symptom and cause of the prevailing paradigm. My personal way of taking responsibility for that is to be a subversive entrepreneur, to draw capital to me from the middle classes and redistribute it for social and ecological justice.

-At one point I contacted a place that gives free business advice in Okehampton. I passed by them an idea for an ecologically-themed online directory. I was asked, ‘how are you going to compete with Google?’ and my answer was that people don’t always know what they are looking for with search engines -my directory would curate information and guide sustainable behaviour. I didn’t pursue this idea at the time, partly because I was put off by the official nature of the feedback I received, which was in terms of SWOT (the supposed strengths, weaknesses, opportunities and threats model of business planning). Classic SWOT doesn’t really work for me, although I think I use the concept implicitly in a more lateral way in everything I do now.

During this period of taking on a more entrepreneurial mindset, allowing space for my vision to grow, I managed to live quite frugally, partaking in scraps of part-time work here and there, and living rent-free in an ‘unlawful’ self-built dwelling in the woods. I would encourage anyone to do this, if on a careful and ecologically sound basis. The laws of the state are of course, no measure for what is sustainable behaviour for the continuance of our species.

I still feel like ‘I’m not businessy enough’. I have been conned by the business world into thinking that because I dress scruffily and ideally wish to live in a borderless and relocalised world, I can never be an entrepreneur, much less a CEO. The business elites of the status quo quite rightly feel threatened by my vision.

I say to you that we need to throw off the shackles of the stereotypes of the business person and the entrepreneur once and for all. Yes, this has been happening for a while now, but not in the radical way that I envision.

Now more than ever we need an army of super-ethical ecopreneurs, breaking down the environmental impact and excessive power of the large corporations and the state, liberating capital to flow more freely to where it is needed, and supporting the creation of buzzing localised economic hives, with a radically re-worked concept of ‘profit’, equated with enriching one community without disadvantaging another.

The red flower fell at my feet…

The red flower fell at my feet, as I walked past the high hanging basket in Exeter High Street. This was divine providence; synchronicity. On the bus journey to Exeter this morning I had been studying The Roots of Civilisation by Abdullah Ocalan. I am near to the end of this momentous literary and historiographical achievement, written by Ocalan from the prison cells where he has been incarcerated for the past twenty years.

I am at an exciting stage in the book, where Ocalan is describing the crisis of contemporary global capitalism and the corresponding crisis in democracy. His incredibly pragmatic and yet optimistic view of the progression of history is that contemporary capitalist civilisation, inseperable from contemporary democratic civilisation, is the most advanced form of human society that we have yet seen upon Earth -advanced towards our highest good. This is despite the obvious gross abuses within the system, which are in fact integral to the system.

Ocalan does not whine for some communist utopia like some other leftists. Instead, he is a truly radical and progressive leftist. He sees that within the limited democratic institutions and societies that already exist, alongside the disruptive technologies of the 21st century which show great potential for widespread distribution in a democratic and commonly owned way, there are seeds for a truly scientific socialism, as the next natural stage of advancement for human civilisation -in fact a necessary and urgently required stage in the face of the capitalist-ecological global crisis.

Ocalan gives a compelling and damning critique of what he calls ‘real socialism’ -the historical (actually ignorantly a-historical) attempts at socialism which have claimed to be scientific, but which have failed due to their gross materialism (divorced from the creativity and diversity of Nature), their adoption of oppressive centralised state structures in order to maintain their ‘liberated’ systems, their failure to address the oppression of women and finally the technological and scientific immaturity of the historical contexts which could not facilitate the true transcendence of class -not for very long anyway. This overall failure of ‘real socialism’, shows Ocalan, was down to an incomplete understanding of history.

In ‘The Roots…’ it is shown that level of technological advancement and class are intertwined within a society, and it is actually only now within the first quarter of the 21st century that we have the beginnings of the scientific and technological conditions that, in tandem with a grassroots democratic culture, can allow the development of forms of scientific socialism. My own view is that this scientific socialism, although it has not yet been defined to my satisfaction, could be arrived at via hybrid entrepreneurial-socialist localised economic and political systems which compete peacefully against wider capitalist-democratic systems for local dominance and local, democratic economic stability. In other words, my current understanding of ‘scientific socialism’ is a localised economic and political system with vastly reduced disparity between the rich and poor, and increased participation of everyone in democratic life, enabled by ubiquitously shared, close to zero cost, technologies (such as democratic decision-making mobile phone apps). I will expand on this in future posts. Localised food and energy production is also implied, and civil disobedience is also implied, as at least some of the functions of the state are relocalised in grassroots decision-making bodies.

When the blood-red flower fell freshly at my feet, it was as if the fresh scientific socialism advocated by Ocalan had entered the immediate physical world around me in a symbol of Nature-borne presence -but soon to decay if not acted upon.

I then sat in a cafe -a fine capitalist institution that sold me a hazlenut and chocolate croissant and a soya milk latte, an institution that despite its ethical credentials cannot claim to be seperated from the gross oppressions of capitalism- and wrote the bulk of this post.

After I left the cafe I hurried to the Quay and met for the first time an ‘indie online content creator’s group’ (advertised on Meetup.com.) I can’t tell you how enriching this experience was, in terms of how much I learnt about presenting my online writing in a more accessible and commercial way (since I intend to make money from my writing) and meeting other friendly people sharing the struggles of creating and marketing content and some of the solutions. Even the free version of the platform of WordPress that I use to blog, is an incredible system of magic (to anyone except the most technologically minded, those who understand coding) which the democratic culture of modern civilisation has allowed to be propagated and used freely by anyone with a computer and an internet connection (anyone who can get to a public library).

I do not see it as problematic at all that I exist and work in the capitalist sphere in a very active way, as an entrepreneur, and also exist in an activist socialist political sphere, where I aspire to the redistribution of wealth for a more balanced and stable society. This hypocrisy is integral to contemporary capitalist-democratic civilisation and I can’t pretend to be outside of it. Can you? The question is, how do we utilise this hypocrisy constructively, towards greater moral ends. The hypocrisy is in fact necessary in the transition phase to something like ‘scientific socialism’ or a scientific, technology-enabled socialist-capitalist localised hybrid. The hypocrisy of capitalism (and the hypocrisy of all oppressive human civilisations throughout history i.e. in some aspects, every civilisation) continues but is potentially resolved in the current transition phase between the decline of global capitalism and the emergent democratic (including technological) forms which contradict global capitalist forms in many respects, but simultaneously are enabled by them. The so-called sharing economy could be the typical and dominant phenomenon of what I describe. Needless to say, this sharing economy is not available to all. Not yet anyway.

Perhaps another feature of the necessary progression through the current global crisis is the full automation of all menial jobs globally, (excluding sustainable farming which should be fairly shared, fulfilling work) if coupled with a reversal of the negative impacts on the ecological environment of contemporary capitalist civilisation. Anthropogenic climate change could be the worst of these impacts and the one needing addressing most urgently, but not in isolation from every related negative environmental impact of modern human society.

Abdullah Ocalan, freedom fighter, more deeply feminist than some of the feminist Western women I have met, nobody knows whether you are still alive or whether you have died at the hands of your Turkish oppressors. In your honour Ocalan, and for the sake of the positive evolution of the human species, I internalise the strategically evolved tear-like petals of the red flower-head that earlier today was on the coffee-shop table in front of me, that every petal may symbolise a flame of tactical advance towards a reconciled global society -reconciled with Nature and honestly reconciled with the bloody history, including the oppression of women, that the progression of civilisations throughout history has depended upon.

Let these delicate flames not tell of more bloodshed and misguided ‘revolution’ (I do not refer to the Rojava revolution as misguided). As you say, Ocalan, the seeds of the new world system are already with us, are already beginning to flower in some places. All our courage, all our peaceful civil disobedience, all our entrepreneurship, is called upon to optimise the fate of the contemporary capitalist crisis.

How I Got Here: An Ecopreneur’s Story #3

Once I started to lean towards entrepreneurial thinking, I went further into the internet resources available. I really didn’t have a clue what I was looking for and so got messy and sporadic results.

Like many people before me, I was distracted by and suckered into watching videos starring entrepreneurs (mostly white and male) who promised me I could make millions of pounds if only I just knew the right tricks or made the right connections. I’m sure that the main money-making trick of many of these so-called entrepreneurs is to sell their ‘secret insider knowledge’ to suckers like me. (Well, I’m not so much of a sucker these days, and although I have paid up for other deceptive schemes, sales-driven online ‘business mentoring’ hasn’t been among them.) ‘Affiliate marketing’ has featured heavily in the videos of the high-flying desperados. I call them desperados because they seem desperate to be rich, at the expense of ethics. Ethics-focused affiliate marketing does exist, but it’s not the norm.

So what is ‘affiliate marketing’? It refers to the marketing of other companies’ products on your website, according to agreements which pay you a percentage every time sales are generated from customers linking to the companies through your website. It sounds easier than it is. In order to attract people to your site in the first place, you have to provide outstanding and / or popular and / or very exclusive / niche content. The most common way to do this is by writing a blog, or hosting a blog with others providing the content for you.

I’m not against some modest and ethical affiliate marketing being added to a blog site on the strength of the followers that the blog has attracted, if the starting point was the artistic and ethical drive of the writer / entrepreneur to share their ideas / ethical business with the world. But building a website from scratch purely with the intention of making money from affiliate marketing; in other words, building a business which is affiliate marketing-based, seems to me so dead, so cynical, so unsustainable. The exception would be a platform that strives to change consumer behaviour, to promote only the most ethical of products across the board, to be an ethical superstore of other companies’ products. This just isn’t my bag, but I’m sure someone’s doing it.

Apart from corny entrepreneurial videos, I have also watched plenty of corny motivation videos on YouTube, although some of them have featured excerpts from motivational speeches, some by very famous people, which are very inspiring. It’s more the images that have been put with the audio that are corny -plenty of musclebound men ‘pushing’ their gym workouts, weight-training and boxing practice. I went through a phase of watching these. This is one of the better ones, which has at least made some effort to portray a balance of genders and ethnicities, (but not nearly enough so). Looking back, they were a stop-gap to keep my motivation high whilst I still didn’t have a clue what I was doing or where I was going with my new-found entrepreneurial mindset. I would like to see a whole range of motivational videos by women, for women, and by people of colour, for people of colour. I am staggered that this doesn’t seem to happen already. Or if it does, the videos are way down in the search results. When I searched YouTube today for motivational videos for women, the only ones that came up were exceptions on male-dominated motivation channels. However, that said, it was great to see Evan Carmichael’s ‘Top Ten Rules For Success’ by Maya Angelou.

Unless someone gets there before me, and I hope they will, one day, with all my ethical entrepreneurial profit (if that isn’t an oxymoron), I will make sure that there are more diverse motivation videos on YouTube, to motivate people from all backgrounds and of all identities, brought to them by people like them…

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The internet has allowed me to learn about the entrepreneurial activity of people from all over the world, from all backgrounds, although there is still a privileged white male dominance amongst entrepreneurs -certainly a white dominance. I have been staggered and warmed by the creativity of human beings in my virtual searches and have even been tempted at times by the neoliberal ideology that with a completely free market, the competition drive would solve the whole world’s environmental and social justice issues. This is bullshit, of course. Capitalism is predicated on perpetual growth on a foundation of finite resources, so deceit is at its core. Inequality of pay and inequality of labour roles are also central to the capitalist model.

So why do I want to be an entrepreneur? My starting place here is, whether we are consumers or business people, as modern human beings we are all implicated in global inequality and destruction of the environment. On a systemic level, being an ‘ethical consumer’ makes relatively little difference to the destructive nature of the capitalist model, and may even be the surest way of perpetuating the model by dissipating some of our guilt. The same can be said for ‘ethical businesses’, most of which aren’t very ethical if all the supply chains involved are taken into account. Meanwhile, global civilisation heads towards the edge of a cliff. The marketing ideology behind the destruction is the persuasion of potential customers to view consumerist ‘wants’ as ‘needs’ and inbreed in us and our children (most poisonously) a sense of entitlement to products and services which it would materially not be possible to provide to everyone on the globe.

Recently I stumbled upon the ‘ecopreneur’ concept. Ecopreneur, meaning an ethical entrepreneur who acts for social justice and the environment. In light of what I wrote above, is the concept of an ‘ecopreneur’ a con? Not totally, I think. Some ecopreneurs will at least attempt, however impossible it may seem to be, to purify their part in the web of complex interconnected supply chains that is contemporary global capitalism. I empathise and follow suit. I like the word ‘ecopreneur’. It at least signposts customers to noble aspirations. Ethical businesses and ecopreneurs may also be an important bridge to post-capitalist tomorrows. Epic tomorrows! But only if the ethics are deep, deep, deep and challenge the workings of the capitalist model itself.

I fully intend to develop products and services which are not only ‘ethical’ in the usual sense of ecopreneurs, but which aim much higher. Firstly, I intend to educate about the unsustainability of the current capitalist model, to any individuals, groups or businesses who are my customers. Secondly, my drive will be towards the relocalised cultures and economies that I believe will be essential to post- and hybrid- capitalist futures over the coming decades. In other words, I want to somehow be involved in the relocalising of supply chains and application to them of high environmental standards. Purifying and relocalising supply chains as well as customer bases, for all businesses, doesn’t just make social and environmental sense in the long-term. In the medium-term relocalisation offers resilience, buffering against the global threats of the coming decades. Thirdly, I intend to address global and local power imbalances in any services and products I develop. To use the likely global upheaval in the capitalist model this century to achieve social justice; by education and practice to help make sure that patriarchy, racism, homophobia and other prejudices have absolutely no place in relocalised post- and hybrid- capitalist futures.

Do I sound too ambitious? Unrealistic? Have you never heard the phrase, Rome didn’t crumble in a day?

To read about my audacious vision for the epic tomorrows of Earth, go here.

 

How I Got Here: An Ecopreneur’s Story #2

So there I was, sitting in an unlawful wooden building which I co-built, in the middle of a field in mid-Devon, finding it the perfect inspiration to hatch my plans for the liberation of global society.

At Silent Haven, when it came to managing the land and self-sufficiency, it sometimes seemed I disagreed with my (now ex) partner, Jules, on almost everything. I suppose this feeling supported the visionary aspect of my mind which would constantly interrupt my working day with strategies and projects for my entrepreneurial future, that it urged me to run to the cabin to write down to work on later in the day, or when I got a chance. Jules and I are now the best of friends, but I don’t blame her for being exasperated with my mindset at the time. I wasn’t totally focused on the land.

However, living in the midst of Nature, on the edge of the law, gave my envisioning some groundedness, bite and congruence; what better place from where to imagine an entirely new ecology-based civilisation, with new criteria for human well-being, and new laws?

It’s a few years later and now I can look back at my time at Silent Haven -the development is now fully ‘allowed’ by the authorities- and appreciate how lucky I was to have that quiet and semi-wild place to contemplate my power and position in the world. My head was messy, including the stress caused by an oppressive planning law system. I was in and out of the so-called mental health services. Painful mindstates that I had kept in check for years, since my arbitrary recovery from that first initial breakdown at university, came back with a vengeance.

In the early years at Silent Haven Jules and I were blessed to meet, through a Buddhist group, some very kind no-souls who regularly gave us support and the practical use of their modern homes, including their computers. I began to see what an amazing tool the internet could be for inspiring visions of the future that were global in scope, as well as connecting with likeminded visionaries. Most of the ideas I had for ‘changing the world’ were wildly unrealistic. Nevertheless, Silent Haven and its support network became the eco-incubator of ideas which I have now taken in a more realistic, ecopreneurial direction.

Since my early twenties I had been acquainted with meditation and other aspects of a grounded, practical spirituality that addressed my mental health needs. During the Silent Haven years I discovered Richard Covey’s ‘The 7 Habits of Highly Effective People’ and a book called ‘Synchronicity: The Inner Path of Leadership’  by Joseph Jaworski, which both mixed spirituality with business advice. I realised that the world of business was not universally the world of ruthless backstabbers that I had been told it was. It was an ignorant mindset and bunch of people that had given me that impression.

Yes, capitalism depends on gross inequalities at its very core, and requires continual economic growth at the expense of finite natural resources. Yes, I work to help end capitalism as it stands (lurches) now. However, there are good people and there are geniuses working within business. We need their skills and perspectives to get out of the mess we’re in as a global civilisation, whether we like it or not. This is my opinion but feel free to question me on it.

It was during the Silent Haven years that I realised that the ‘hippie mindset’ I had been largely influenced by up until then, was damaging to the causes that ‘hippies’ claimed to support. (I know I am making huge generalisations, but there is truth to what I say; please bear with me). Firstly, I identified that the so-called The Law of Attraction and other pseudo-spiritual theories are used as an excuse not to put in the necessary hard emotional, intellectual and physical work needed to evolve our human civilisation to the next level. Don’t get me wrong -I understand how the Law of Attraction works. It works, but only so far, and only in context.

In a similar way, I was angered with myself and others for harping on about ‘the good and simple life’ of back to Nature living. Once I was living in such a way myself, it turned out to be a very complex matter, and hard work. I became especially irritated by folk who gave Permaculture a bad name by taking the ‘working with Nature’ and ‘designing systems to maintain themselves’ aspects of Permaculture to the extreme end that they thought they could create edible paradises by sitting on their backsides and dreaming about them (the Law of Attraction, apparently). Some people seem to think that no-dig growing is the same as no-growing-at-all. I can say these things with a wry smile, as I was guilty of these mindsets myself.

I don’t forget what a pleasure it was to teach the basics of land-based living to the volunteers that came to Silent Haven. I know that it woke at least a few people up to possibilities of realistic land-based career paths (even if I couldn’t follow them myself). I also remember with fondness discussions I engaged in about the next stage of civilisation that humanity is destined for. To dream and envision is very important; to have the space to do that. But at some point we have to start digging (or the work of no-digging); we have to get wise to the times that we live in and use all the tools available to us, whether spades or computer keyboards, to negotiate the next transformation of human civilisation.

Taw Samhain

I’m sat on a rock in the river Taw. Never have I seen it so high. I’m here to wash away the distractions of life that I may focus on the highest stream within me; the stream of servant-leadership. There is no point in leading except to serve whom you lead, or you are only serving yourself. There is no point in serving except to lead whom you serve. In other words, don’t let your leaders become complacent. Let them know how life is for you and if they don’t listen, replace them.

We are two days away from the Gaelic festival of Samhain that has Celtic pagan origins. I love these old Celtic seasonal observances, even though I don’t usually celebrate them outwardly. Samhain is roughly halfway between the autumn equinox and the winter solstice -a neat orientation point; something that raises my awareness of the passing seasons and their different characters. Samhain is a festival of spirits and the dead. Apparently it is a time when the boundaries between this world and the ‘Otherworld’ are more easily crossed. Personally I am reminded of my ancestry, especially the recent ancestry of my grandparents. I am lucky to come from rich and diverse stock. ‘Taking stock’ of food supplies and cattle returned from their summer pastures, was another traditional Samhain theme. Personally, I am reminded to take stock of where I am, how I got here and what I have to offer.

In this first blog post for Epic Tomorrows, I offer you a ‘working hypothesis’. It is nothing radically new but I intend that in the coming weeks and months I will show how this hypothesis can be consistently applied in many different contexts. That may be a little radical to some. I hope it’s useful. Please tell me if it isn’t, or help me improve on it.

The hypothesis is simply that a lack of narrative integration in modern society is responsible for a great deal of unnecessary suffering and death. This suffering and death is implicit in globally poor standards of individual mental health and well-being; group, institution and business efficiency and well-being; and the well-being and sustainability of global culture as a whole. The root lack of narrative integration that is to blame, centres on the disconnection of humanity from the rest of Nature. This divorce began at the dawn of civilisation (the agricultural revolution) at the latest.

To demystify what I have just written, us human beings make sense of the world, and of human culture, by the stories and myths that we tell ourselves, as well as, more crucially, the underpinning unconscious narratives that guide our thinking and behaviour. Our individual autobiographies and our collective stories and narratives have become confused, hypocritical and fragmented in modern society, reflecting social and ecological injustice. Lack of integration is the defining pathology of this situation.

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There’s plenty of great stuff going on in the world. I’m looking forward to using this blog to connect up with it more. I also intend to help positive change-makers of all kinds connect up in useful new ways. For me, integration is the key word. I am aware that all this may sound very abstract so far. I will give you a solid oak example by way of my personal history or ‘how I got here’. First, let me quickly explain that I do not blame anyone, including myself, for any lack in my past or present life, but I do take responsibility for change:

My own life narrative of mental health is something that I’m working on. A few years ago it looked pretty shaky. However, the more I detach myself from conventional understandings of mental health -particularly the biomedical model of mental illness-  the more I appreciate my unique journey and the gifts it has bestowed on me, as well as the unique challenges which could be headed under ‘mental dis-ease’. It has taken me over a decade and a half of trial and error to arrive at this understanding. Sometimes I struggle not to feel injured, to feel beaten black and blue actually, by the fragmented society that allowed me to be defined as medically sick and that still sometimes seeks to define me as such. Ironically, conventional attitudes to mental health are actually a contributory cause of mental ill-ness. I will write at great length on this in later posts. I don’t blame individuals or even ‘society’. I am just sharing feelings and observations.

Reconnecting with Nature was key to my recovery from the worst of the dis-ease, and continues to be. Earth Nature as a whole is also key to my new, positive life narrative of mental health i.e. my new understanding of my journey. It is a journey of integration with non-human Nature, integration with the people around me and integration with parts of myself I may have previously struggled to admit into consciousness. I am convinced that ‘integration’ in these ways is key to others’ mental health too. I want Epic Tomorrows to be a place of discussion about this, amongst other things.

I also have a strong intention to develop Epic Tomorrows into a blog-based business. I intend to inspire an Earth-integrated Tribe of co-creators to help me develop products of information, integration and emotional connection that have genuine transformative value in the lives of individuals, groups, institutions, businesses and communities. This will take some time. A few years at least. I have some rough ideas of services I may provide. Things are coalescing in my mind, and it’s exciting. The catchword of ‘integration’ speaks of energy efficiency and mental resilience. Meanwhile, it is my joy to share my ideas with no thought of financial profit. The blog will always be free.

I am immensely grateful to the marketing guru Seth Godin for helping get me to this point, as well as the online business community ‘Fizzle’. Fizzle are an example, for me, of how the internet can be an incredible integrative tool. I am learning from writers, bloggers and entrepreneurs from all over the world. It took me a few years of searching through slimy online business gurus before hitting on these fresh folk. (Good-hearted and environmentally minded entrepreneurs need more help in finding the right resources, and in integrating them -a subject for another post!) I have been set in good stead to remind myself continually that Epic Tomorrows is always work in progress and can always be improved.

It is a day before Halloween, or ‘All Hallows’ Eve’, the beginning of the Christian observance of Allhallowtide: three days of remembrance of the dead. The modern Halloween is a mixture or perhaps integration of Samhain and All Hallows practices. As we remember all the positive change-makers that came before us, what positive tricks and treats of integration -for mental health, for business health, for sustainable culture- can we share with one another?

The sky is clear today and the harvest sun is warm on the wildness of the Samhain Taw.

Please share your thoughts with me! Please comment below.