How I Got Here: An Ecopreneur’s Story #4

I burn with a vision for a radically different society, a radically improved one.

I’m so grateful to have these tools of the internet and the personal computer, and this WordPress platform. It’s like magic. I just can’t conceive of what the environmental impact is of these tools. It is probably and conveniently impossible to calculate the environmental impact of one laptop, one window onto the net, one blog site. How many animals killed. How much water polluted. It’s a shame that people like Bill Gates have a vision for a personal computer for every human being on Earth, instead of a community internet cafe (and multifunctional space) for every town, which would be far more sustainable.

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Whilst still based in my woodland home at Silent Haven, Devon, my entrepreneurial thinking deepened. I don’t know if the wildness of my surroundings contributed to the wildness of my dreams, but I think it did. I developed big dreams, all very egotistical of course, and yet also reflective of my frustration with how the world is, and how much better it could be for everyone -other species included. I have massive dreams for my business, but only because I believe I could help facilitate ‘business to end all business’, in a very literal sense. I do not believe that human beings are governed by market forces, except that we have made it so across most of the globe. It is only by utilising markets as they are, that we can radically change them and to an extent, dissolve them, revealing and renewing those human co-creative forces that have nothing to do with markets and everything to do with evolutionary multi-species-enlightened self-interest.

Nevertheless, we shouldn’t be fooled into thinking that it is only not-for-profit and non-business areas of society that have a monopoly on human wisdom, ingenuity, excellence in communication and co-operation, and even ‘love’. Both Adam Smith and Karl Marx reduced human beings to economic actors. An unfortunate result of classical / dogmatic Marxist thinking (notwithstanding Marx’s great contribution to history) has been a neglect amongst leftists of the great creative potential in human beings to create all kinds of diverse economies based on local, including environmental, needs, as opposed to centralised power structures. Both classical Marxism and Smithsonian economics presuppose a centralised state. The centralised state has allowed the rise of massive corporations, and all their implied unethical ways of being, essentially their environmental impact. In modern times we need ecopreneurs just as much as activists -ethical and ecological entrepreneurs, to break down the intertwined power of state and corporation, to create local and diverse economies. For the Marxists, I would like to suggest to you that this is the best and most grounded path towards socialism. With the right technologies employed and shared, local diverse economies could indeed give rise to ‘scientific socialism’, (although not necessarily in every locality) as Abdullah Ocalan calls it, as opposed to the ‘real socialism’ that we have suffered through history.

-As I deepened my interest in business, I started to read some good business books -books for the independent entrepreneur. I realised that the modern business world, if isolated in environmental context, is full of genius. Genius of logic, strategic thinking, communication skills, envisioning techniques, creative organisational structure and so on. But much more than this: the world of business, especially the world of creative independent entrepreneurs, contains some passionate, loving people, who genuinely want to share their passion and knowledge and love for the world. Yes, they make a living from their creative mission, but hopefully these people would also be facilitated in their joy and innovation in scientific socialist and localised diverse economic contexts, with a greater respect for ecology all round.

One book I read was ‘The Lean Start-up’ by Eric Ries. The key lesson I learnt from this book is the importance of envisioning (visualising and emotionally connecting with) what you want to achieve with any business, and the importance of pivoting, i.e. changing direction with the precise business model and / or product(s) it takes to realise the vision. Before reading this book, I was in danger of confusing product or current business model, with overall vision for change, and thus thinking that my vision had failed whenever a product idea (actually website idea) failed (which was all of them, all the time).

Another entrepreneur’s book I read early on was ‘The 100$ Start-up’ by Chris Guillebeau.  More than anything this taught me that many people (in the industrialised world) are capable of being an entrepreneur (if connected to the web), and in this context that almost anyone can be a consultant on something they are knowledgeable on or passionate about. The book also taught the concept of ‘just in time’ learning, meaning, it is possible to be engaged on a path of learning whereby you share your knowledge with customers as soon as you learn it, rather than thinking you have to get a degree in something before sharing and capitalising on your knowledge.

I also read the well-known ‘Influence: The Power of Persuasion’ by Robert Cialdini, but to be honest I found this book on marketing technique unsettling and a little dishonest.

Let me reassert, I understand that the modern globalised system of capitalism that we live with is an obsolete and destructive system which must be transformed and dismantled by varying degrees, and without delay. I understand that books like ‘The Lean Start-up’ and ‘The $100 Start-up’ are products of a few privileged minds that are invested in the current prevailing paradigm, and that rely on centuries of oppression of human beings and the planet, and are intertwined with continued oppression, however ‘ethical’ they are in places. But I cannot claim to be any less intertwined with oppression. Unless I throw my laptop away, throw away my connection to the internet, and live very frugally in a monastery-like setting, whether I like it or not I am a symptom and cause of the prevailing paradigm. My personal way of taking responsibility for that is to be a subversive entrepreneur, to draw capital to me from the middle classes and redistribute it for social and ecological justice. This is my intention, my vision.

-At one point I contacted a place that gives free business advice in Okehampton. I passed by them an idea for an ecologically-themed online directory. I was asked, ‘how are you going to compete with Google?’ and my answer was that people don’t always know what they are looking for with search engines -my directory would curate information and guide sustainable behaviour. I didn’t pursue this idea at the time, partly because I was put off by the official nature of the feedback I received, which was in terms of SWOT (the supposed strengths, weaknesses, opportunities and threats model of business planning). Classic SWOT doesn’t really work for me, although I think I use the concept implicitly in a more lateral way in everything I do now.

During this period of taking on a more entrepreneurial mindset, allowing space for my vision to grow, I managed to live quite frugally, partaking in scraps of part-time work here and there, and living rent-free in an ‘unlawful’ self-built dwelling in the woods. I would encourage anyone to do this, if on a careful and ecologically sound basis. The laws of the state are of course, no measure for what is sustainable behaviour for the continuance of our species.

I still feel like ‘I’m not businessy enough’. I have been conned by the business world into thinking that because I dress scruffily and ideally wish to live in a borderless and relocalised world, I can never be an entrepreneur, much less a CEO. The business elites of the status quo quite rightly feel threatened by my vision.

I say to you that we need to throw off the shackles of the stereotypes of the business person and the entrepreneur once and for all. Yes, this has been happening for a while now, but not in the radical way that I envision.

Now more than ever we need an army of super-ethical ecopreneurs, breaking down the environmental impact and excessive power of the large corporations and the state, liberating capital to flow more freely to where it is needed, and supporting the creation of buzzing localised economic hives, with a radically re-worked concept of ‘profit’, equated with enriching one community without disadvantaging another.

#VoteNoHeathrow (Activist Diary #1)

A few days ago, on the coach back to Exeter from London, there was a point southwest of Bristol at which the coach had almost emptied and green and yellowed plains, punctuated by lines and huddles of shrub and tree, opened out on the left hand side of the M5 motorway. At this point, my body and mind relaxed tangibly and at once. I breathed deeply and felt satisfied that I had braved out the last few days in London, called there by a non-violent direct action (NVDA) campaign run by Rising Up. (www.risingup.org.uk).

Nothing else at this moment in my life could have called me to London. I find Bristol city challenge enough after living a rural existence these past few years, very sensitive as I am to the built environment and the psychogeography of moving crowds, their unconscious desires, my identity existentially threatened by sheepiness and strong individuals alike.

But Bristol is a fine city, as far as cities go, being as they are intrinsically problematic, ecologically. A few weeks ago, anxious for new forms of society in my life, eager to make up for years of ‘social phobia’ and social trauma, I came across an activist group on Facebook (which does have its uses) -‘Rising Up’. I soon met some of these fine people in a house in Easton somewhere. We shared good food and discussed the other world that is possible. Or rather, we discussed how to challenge this world more effectively.

A couple of weeks and a meeting or two later and I am on a coach to London to engage in my first NVDA (not that I’ve been involved in a violent one). Namely, hunger striking for 24 hours, and potentially longer, outside the Labour HQ on Victoria Street to help put pressure on Labour MPs to vote against the third Heathrow runway proposals, due to finally go through parliament (after earlier government approval) in the coming few days. Why? Because a third Heathrow runway is a contribution to climate breakdown, habitat destruction, the global rich-poor divide and leaden guilt in the collective human soul.

There were a good fifteen or twenty of us sat in a row hunger striking on Saturday June 9th, including Rising Up activists, local Heathrow residents and members of the experimental ‘Grow Heathrow’ land-based project occupying where Heathrow wants to covet. We received some good press coverage, including from The Guardian, and independent media providers Undercurrents and Real Media. Far from being a socially anxious shivering wreck as nightmarish projections might have me believe I would be, I enjoyed the feeling of solidarity with my new comrades and the chance to actually influence government policy (along with all the other fine campaigners from other groups protesting the third runway, who weren’t present with us). I also enjoyed people-watching. Sitting on the pavement for a few hours was the ideal opportunity to view all manner of human being, and sleek motor-vehicles with Middle Eastern flags crawling down the street.

Playing our cards a little wild, hearing that John McDonnell the Shadow Chancellor might not meet us the next day if we hung around outside Labour HQ, we hot-footed it to the union Unite building a few blocks away, parked ourselves, chanted and felt our emotional momentum rising as we protested the ridiculousness of Unite (and anyone) supporting a grossly unsustainable project just because it ‘creates jobs’. Afterall, wars create jobs. In the middle of the day I slipped off down a side street to get some water. I found a cute refined gallery-cafe in the bricked terrace, exhibiting modern (or post-modern?) Afro-Carribean, or African (or I’m not sure) art. Large paintings entitled ‘Fragility #1’, ‘Fragility #4’ etc, of gorgeous black women in colourful wrap around dress, and all featuring little porcelain Captain Cooks in the background. Fearful of being in the city as I was, and not dressed proper, and fragile to get back to the frontline, I could not express my appreciation. Shame, but nevertheless I emerged with water from the gallery-cafe waitress, victorious.

Turning our backs on Captain Cook, the Texan-Oil mentality of Heathrow and the dusty roar of plastic progress, we arrived at what would be our dwelling, meeting place, tea-drinking place and spiritual commune over the next few days, believe it or not, an anarchist-Catholic chapel and boarding house in Haringey. To the Catholic Workers there we are ever grateful.

In the evening, feeling like it was some macho test to stay up and watch the film (but that was all in my head) and I’m glad I stayed awake to soak in the Freedom Riders, of segregation-era America. ‘If they did that, which they did, we can do this, we can do so much more than this.’ The omnipotence of non-violence. Wholly applicable. Wholy.

The first night sleeping in the chapel, on the hard floor, my dreams were manic and pained. I was threatened by dark elements of the public and also by mysterious Arabs, (like Qatar investing in Heathrow). My demons fast purged, chapel purged?

The next day Sunday my friend Patti arrived and took some sketches of moments of us being human. See them here, and top of post. The weather was changeable but our spirits remained high. It was the Queen’s birthday one of these days, I couldn’t care less which, but troop-carriers and red arrows flying overhead were like some grand and ominous sign, a reflection of the weight and fire in us activists, but the waste and pyre of this state we live in. McDonnell on the periphery, meeting us or one of us.

[Oil flowing through London’s streets. Exhausted cars and polyester sweaters. Buildings in flames. Children in flames, toddling along oblivious.]

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Then some of us left, bravest warriors to return to oil-drenched lives, and brave of us left to sit in oil, to carry on with no food, no air-freighted oil inside us at least -our guts were rather dry for the fight, the non-violent fight of the days ahead -we fasted. Little had I realised that we would be working as we not-ate, notating comms to dispatch to MPs and to the leviathans of the Queenly British press, and the indie (hard) pressed outlets, and anyone we could fucking get hold of.

Over the next few days, the London Underground, the blunder-thunder-round, the not-so-merry climate-bound, carrying hunger-strike placards and sticks, balancing banners, convening in cafes and on street corners, Roger-and-Simon led by their greater experience, deciding where to double-strike next. On Wednesday in the lobby of the House of Commons, some of us laid down to die. We hadn’t had enough -not quite yet -actually not by a long stretch of red chalk. I filmed some of it, and tried again and again, thwarted by a bored security guard. At first Robin shouted, shouted the threat, any shout an understatement of threat, even in the Houses of Parliament, of the climate catastrophe that could well await us. He was led out, as usual, used to police escorts by now. Clare was gone, procuring red chalk paint etc for some mischief on the morrow’s morrow.

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That evening, on the Wednesday, I broke my fast with some wonderful hummous in a Turkish restaurant down the road from our digs. Quite appropriately, the megalomaniac Turkish president Erdogan did not cross my mind. I do wonder how much carbon is embedded in the arms that Theresa May sells him at all our expenses, and at the expense of the Kurdish people of Eastern Turkey and Northern Syria whom he oppresses.

As I travelled back home the next day, the remaining hunger-strikers travelled to Scotland to do this.

So thanks to all my new activist friends -due to the structure and vision of Rising Up, I now realise that NVDA can make a difference, has made a difference and will continue to make a difference.

Please urge your MP to #VoteNoHeathrow. Please spread the message of #VoteNoHeathrow and visit our social media pages for exciting videos and updates of our very necessary actions in this age of doublethink, ecocide, and the willful genocide of our children and grandchildren by political elites.

Facebook: https://www.facebook.com/votenoheathro/

Twitter: @VoteNoHeathrow

(Thank you to Roger, Simon, Clare, Ian, Ian’s-lovely-partner-whose-name-I’ve-forgotten, Robin, Jenny, Richard, Stuart, Calum, Annie [Grow Heathrow], Sibi, Cam, Marcha, Gwen, Christian, Jeremy [Green Party], Amy, Randell, Zoe from Undercurrents, Rikki from Real Media, Luka, Indie, Willow, Frieda and anyone I’ve forgotten)

How I Got Here: An Ecopreneur’s Story #3

Once I started to lean towards entrepreneurial thinking, I went further into the internet resources available. I really didn’t have a clue what I was looking for and so got messy and sporadic results.

Like many people before me, I was distracted by and suckered into watching videos starring entrepreneurs (mostly white and male) who promised me I could make millions of pounds if only I just knew the right tricks or made the right connections. I’m sure that the main money-making trick of many of these so-called entrepreneurs is to sell their ‘secret insider knowledge’ to suckers like me. (Well, I’m not so much of a sucker these days, and although I have paid up for other deceptive schemes, sales-driven online ‘business mentoring’ hasn’t been among them.) ‘Affiliate marketing’ has featured heavily in the videos of the high-flying desperados. I call them desperados because they seem desperate to be rich, at the expense of ethics. Ethics-focused affiliate marketing does exist, but it’s not the norm.

So what is ‘affiliate marketing’? It refers to the marketing of other companies’ products on your website, according to agreements which pay you a percentage every time sales are generated from customers linking to the companies through your website. It sounds easier than it is. In order to attract people to your site in the first place, you have to provide outstanding and / or popular and / or very exclusive / niche content. The most common way to do this is by writing a blog, or hosting a blog with others providing the content for you.

I’m not against some modest and ethical affiliate marketing being added to a blog site on the strength of the followers that the blog has attracted, if the starting point was the artistic and ethical drive of the writer / entrepreneur to share their ideas / ethical business with the world. But building a website from scratch purely with the intention of making money from affiliate marketing; in other words, building a business which is affiliate marketing-based, seems to me so dead, so cynical, so unsustainable. The exception would be a platform that strives to change consumer behaviour, to promote only the most ethical of products across the board, to be an ethical superstore of other companies’ products. This just isn’t my bag, but I’m sure someone’s doing it.

Apart from corny entrepreneurial videos, I have also watched plenty of corny motivation videos on YouTube, although some of them have featured excerpts from motivational speeches, some by very famous people, which are very inspiring. It’s more the images that have been put with the audio that are corny -plenty of musclebound men ‘pushing’ their gym workouts, weight-training and boxing practice. I went through a phase of watching these. This is one of the better ones, which has at least made some effort to portray a balance of genders and ethnicities, (but not nearly enough so). Looking back, they were a stop-gap to keep my motivation high whilst I still didn’t have a clue what I was doing or where I was going with my new-found entrepreneurial mindset. I would like to see a whole range of motivational videos by women, for women, and by people of colour, for people of colour. I am staggered that this doesn’t seem to happen already. Or if it does, the videos are way down in the search results. When I searched YouTube today for motivational videos for women, the only ones that came up were exceptions on male-dominated motivation channels. However, that said, it was great to see Evan Carmichael’s ‘Top Ten Rules For Success’ by Maya Angelou.

Unless someone gets there before me, and I hope they will, one day, with all my ethical entrepreneurial profit (if that isn’t an oxymoron), I will make sure that there are more diverse motivation videos on YouTube, to motivate people from all backgrounds and of all identities, brought to them by people like them…

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The internet has allowed me to learn about the entrepreneurial activity of people from all over the world, from all backgrounds, although there is still a privileged white male dominance amongst entrepreneurs -certainly a white dominance. I have been staggered and warmed by the creativity of human beings in my virtual searches and have even been tempted at times by the neoliberal ideology that with a completely free market, the competition drive would solve the whole world’s environmental and social justice issues. This is bullshit, of course. Capitalism is predicated on perpetual growth on a foundation of finite resources, so deceit is at its core. Inequality of pay and inequality of labour roles are also central to the capitalist model.

So why do I want to be an entrepreneur? My starting place here is, whether we are consumers or business people, as modern human beings we are all implicated in global inequality and destruction of the environment. On a systemic level, being an ‘ethical consumer’ makes relatively little difference to the destructive nature of the capitalist model, and may even be the surest way of perpetuating the model by dissipating some of our guilt. The same can be said for ‘ethical businesses’, most of which aren’t very ethical if all the supply chains involved are taken into account. Meanwhile, global civilisation heads towards the edge of a cliff. The marketing ideology behind the destruction is the persuasion of potential customers to view consumerist ‘wants’ as ‘needs’ and inbreed in us and our children (most poisonously) a sense of entitlement to products and services which it would materially not be possible to provide to everyone on the globe.

Recently I stumbled upon the ‘ecopreneur’ concept. Ecopreneur, meaning an ethical entrepreneur who acts for social justice and the environment. In light of what I wrote above, is the concept of an ‘ecopreneur’ a con? Not totally, I think. Some ecopreneurs will at least attempt, however impossible it may seem to be, to purify their part in the web of complex interconnected supply chains that is contemporary global capitalism. I empathise and follow suit. I like the word ‘ecopreneur’. It at least signposts customers to noble aspirations. Ethical businesses and ecopreneurs may also be an important bridge to post-capitalist tomorrows. Epic tomorrows! But only if the ethics are deep, deep, deep and challenge the workings of the capitalist model itself.

I fully intend to develop products and services which are not only ‘ethical’ in the usual sense of ecopreneurs, but which aim much higher. Firstly, I intend to educate about the unsustainability of the current capitalist model, to any individuals, groups or businesses who are my customers. Secondly, my drive will be towards the relocalised cultures and economies that I believe will be essential to post- and hybrid- capitalist futures over the coming decades. In other words, I want to somehow be involved in the relocalising of supply chains and application to them of high environmental standards. Purifying and relocalising supply chains as well as customer bases, for all businesses, doesn’t just make social and environmental sense in the long-term. In the medium-term relocalisation offers resilience, buffering against the global threats of the coming decades. Thirdly, I intend to address global and local power imbalances in any services and products I develop. To use the likely global upheaval in the capitalist model this century to achieve social justice; by education and practice to help make sure that patriarchy, racism, homophobia and other prejudices have absolutely no place in relocalised post- and hybrid- capitalist futures.

Do I sound too ambitious? Unrealistic? Have you never heard the phrase, Rome didn’t crumble in a day?

 

 

Ideas (maximising edge)

Two nights ago, whilst asleep I had a vision. I call it a vision and not a dream because it had no narrative; it was just an image. Soon after I saw the image, I woke up. It was an image of a Permaculture tanker. It was a converted oil tanker, half a mile long, converted into a floating forest garden -based alternative community and human economy, growing its own biodiesel for the engines as well as having wing sails attached for extra propulsion. Who will help me realise this dream? You can buy a second-hand oil tanker for a few million on websites such as this: Tankers

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Two days ago I joined the monthly meeting of the Hatherleigh Edges Permaculture and Community Regeneration Group. This group is not just open to folk from the village of Hatherleigh, but also anyone who can get to the meetings who is interested in sustainable, ecology based community work, starting from Hatherleigh and expanding outwards. After feeling lonely recently, it was great to connect with my neighbours about issues and ideas such as supporting isolated elderly people in our local community and seed swapping.

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Yesterday morning, on my 30 mile cycle to Dartington for continuing counselling foundation skills training with Heartwood, I was simultaneously inspired and disgusted. Inspired by the Devon hedgerows and dry stone walls on the edge of Dartmoor, and disgusted by the fumes from passing vehicles that I could not help but inhale. Where is the network of motor vehicle – free bridleways criss-crossing Dartmoor, allowing cycle and horse travel between towns? Where are the public stables and undercover bike shelters? How’s this for a business idea?: a pub that caters specifically for cyclists and horseriders, with stables (as used to be common) and dormitory accommodation.

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And another thing: Is it Council for the Protection of Rural England or Council for the Protection of Industrial Agriculture?

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Yesterday’s Heartwood training was an introduction to Gestalt theory, in the context of counselling. A gestalt is an organised whole that is perceived as more than the sum of its parts.  Thus, a human being is a gestalt of sorts. Gestalt-based counselling and psychotherapy aims at greater integration of all the parts of a person with each other / the whole, including the physical body and all the various aspects of the mind / personality. There is a focus on the experience of the present moment, and how psychological integration can be achieved in this present moment. How could this approach be used to integrate human society better with itself and Nature? I would love to start a discussion on this theme. Please comment below! Here is some more on Gestalt: Gestalt

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Sometimes, distinct words will pop into my mind as if from nowhere, in the voices of different kinds of people that I have encountered in the past. There is often emotional content to these words, and they often have a double or triple meaning. For instance, yesterday as I was approaching Newton Abbott by bike, the word FTSE / ‘footsie’ appeared in my mind, and I heard it spoken by a woman of my age or perhaps a little younger, with some humour and warmth. It was spoken in a confiding way, as if advising me on the direction I should take (the words often have this feel). The meanings were that first, I could do with paying more attention to the stock market (it could be useful for any entrepreneur) and secondly that it is ok for me to be in a warm, flirty place with women, although I struggle with this. Does this experience sound bizarre? It is just part of my gestalt; it is how my unconscious sometimes alerts my conscious; by using semi-fictional identities of generic characters, based on people I have met in the past or encountered through digital and other media. I think my unconscious has developed this dynamic guiding process in line with my very conscious yearning to ‘learn from everyone in order to help everyone’.

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Positive affirmations: they only work if you imbue them with emotional content, and if you also work to manifest what they relate to. Otherwise they can result in internal conflict and soul-destroying disappointment.

Here are some positive affirmations and wisdom sayings I’ve used, some self-penned, some assimilated from elsewhere: ‘I am enough’ /// ‘I am innocent’ /// ‘I am fearless’ /// ‘Enlightenment is…total observation of Nature’ /// ‘Love is the Law, Love under Will’ /// ‘Enlightenment is…beginning everything with death in mind’ /// ‘Enlightenment is…total freedom from addiction’ /// ‘Character is greater than personality’ /// ‘The best heroes have a combination of vulnerability and strength’ /// ‘Anxiety and stress can often be a sign of doing too much or too little’ /// ‘Private victory before public victory’ /// ‘Victorious warriors win in their hearts before going into battle’ /// ‘Everything is me’ /// ‘The opposite of addiction is connection’ /// ‘Be proactive’ /// ‘Begin with the end in mind’ /// ‘I am not afraid to be a leader. I am not afraid to explore uncharted territories.’

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City-country conduits: Statistics like these show that the world’s population is increasingly urbanised. Articles like these show that humanity could be at risk of a major breakdown of civilisation either this century or the next. Since cities import most of their food, energy and water from outside the city limits, their densely-packed populations are more immediately at risk from a society-wide breakdown in economic and energy infrastructures.  I have long thought that the resilience of civilisation as a whole could be improved by establishing conduits between city and country in a way which increased understanding and communication between rural and urban populations, as well as flows of energy and resources both ways to reduce the impact of infrastructure breakdown on cities, and the potential burden on the country of fleeing urban citizens. This would in essence be a releasing of pressure on cities by ‘merging’ them better with their rural surrounds, but not in an environmentally destructive way. Regional food security is also implied in this vision, so that ideally, polyculture food growing systems would surround the city and provide all of its food needs (not a new idea). Most importantly I would like to see well-planned and sustainable mobility between city and country increased significantly. I smile at the prejudice of ignorance that exists between city and country dwellers. When I am in the city, sometimes even my most intelligent city friends may make ignorant remarks about rural dwellers and rural life, and when I am around my rural home, I will likewise hear fearful and ill-informed remarks about city-dwellers. This isn’t necessary! This kind of two-way prejudice will only make any serious large-scale infrastructure shocks -which as I’ve said are not unlikely this century- be felt worse and dealt with less efficiently.

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Ensuring Earth is fit for the next seven generations: This is the ‘7th generation principle’ of governance and human culture in general, as propounded by various Native American tribes. It is the idea that every human action and every human decision should have a benign or regenerative effect on the next seven generations of humans to live on the planet, by caring for Nature as a whole (that which supports us). By average modern understandings seven generations amounts to 7 x 25 years = 175 years. This benchmark of sustainability is often quoted in modern movements towards ecological living, but we don’t always stop to appreciate that seven generations is 175 years. Perhaps we should. I advocate sitting in meditation, alone or as part of a group, and trying to envision what the Earth might be like in 175 years. It is almost impossible to guess at, which is precisely the point. How often do communities, businesses and governments plan this far ahead? With the the increasing intelligence of our software, one hopes that more of this will be directed towards scenario planning and global strategy with Earth’s overall ecology at its core. If well-directed, and that means by human beings with deep empathy and experience of Nature, AI could be a force for greatness in putting the 7th generation principle into practice. It’s time to bring the wilderness into Silicon Valley!

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DEEPLY SUST: sustainable events management. Don’t you think it’s a good name? Use it if you like and please feel free to credit me. This is just a vague idea I had for a company. Festivals, even the most ecological ones, have dubious sustainability credentials. They involve the transportation of materials and people from miles around, sometimes even from abroad, to all converge on one poor overburdened location before being transported all the way back again. A truly sustainable events management company would look at how different festivals and events could better network with each other and share infrastructures and materials. It would also advise events and festivals within a given region or even nation on how to organise and synchronise calendars for maximum efficiency, skill-share, custom and positive ecological impact between all. Additionally, lasting legacies for all local communities that hosted festivals and events would have to be looked at. How about that for sustainability?

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‘REAL BOYS’, ‘REAL GIRLS’ and ‘TRANSREAL’: Where are the magazines for real girls and real boys, and for that matter, trans kids and the genderwild? When I walk into a big newsagents and look at the magazines sections for children and teenagers, I want to throw up. They are full of damaging stereotypes, plastic toys and the usual bullshit obsession with celebrity. I know that isn’t what every child wants, but somehow, because it’s what most children have been convinced they want, this vacuous culture revolving around Barbie and Action Man -like stereotypes still dominates. Apparently there are no risk-taking entrepreneurs in the children’s magazine industry. Where is ‘Real Girls’ magazine? ‘Real Boys’? ‘Transreal’?

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CO-OPETITION: My idea for a co-opetition is a competition that rewards co-operation over competition at every step of the process. I understand this is a paradox. It would take some clever designing to create motivating and sustainable co-opetitions with prizes. I know there are people doing this already, and maybe I / you can join them. We need innovation to save the world from ourselves, but innovation does not just happen in ruthlessly competitive contexts, as the hyper-capitalists would have us believe. Innovation happens in regenerative community contexts, indeed it must if society is to survive.

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POSITIVE SCENARIO MATHEMATICS: Where are the software designers and mathematicians working together with ecologists, permaculturists, alternative financial analysts, energy experts and complex systems theorists to design scenario planning apps for the lay person, and the activist or business organisation, ensuring the greatest positive ecological impact of all our trajectories, in ways which reflexively weave as many human life-paths as possible into well defined mutually agreeable outcomes? Come on people, get to work!

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ECOMOVES: Where are all the companies that offer to clear houses and bankrupt business premises in the most ecologically sound ways possible? Including the recycling and ‘upcycling’ of objects and materials and selling for profit, using the timing of moving to new homes and premises to introduce more sustainable practices and materials as standard? These companies could build up databases of sustainable clients and businesses with which to woo their customers, providing much more than standard removal and installation services.

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PSYCHEDELIC CARE-HOMES: Where are all the psychedelic carehomes? I mean the ones playing 60’s and 70’s music, the ones with space hoppers, magic mushrooms, meditation, radical politics and all the other signs of the counter-cultural revolution? I haven’t visited any care-homes for the elderly in a while, but the people who turned 18 in 1960 are now aged 76. Are the more alternative and radically left wing elderly types being catered for? Are they being catered for enough?

Coppicing

I’m full of semi-wild ideas. I may as well share them all with you. Some of them may even come to something.

I’ve long had an idea for a consolidated network of coppices in Britain, including hazel, sweet chestnut, ash, willow and oak coppices, which could provide the British Isles with the materials to make some mass products that are currently made out of plastic. See the following link for a basic description of coppicing: Coppicing basics

This coppicing network (.co.uk? .org?) would serve many purposes. Fundamentally it would help conserve and promote biodiversity. Research indicates that there are many ancient coppices that have fallen into neglect in this country, since the latter half of the twentieth century. Accurate data on this is hard to come by. Such coppices would benefit from regeneration, from a wildlife as well as a human productivity perspective.  My proposed network would also consciously include the smallest land-owners and forestry enterprises, and encourage the planting of more coppice, as part of biodiverse, mixed habitat woodlands, managed according to a balance of conservation, agroforestry and Permaculture principles. Thus, mixed land-use livelihoods would be supported by the proposed network. In mixed food and timber forest gardens, non-native species providing harder wood could also be integrated (I’m thinking of bamboo, particularly).

My proposed network would only work in close partnership with a team of producers of products that people actually want, on a large scale, in conjunction with a team of creative marketers, including social media marketers. Sometimes the managers of the coppices would also be producers and marketers. Specifically, I think there is scope for developing coppice wood products to replace common products that are currently made from plastic i.e. oil. Standard predictions show that oil as a global resource will became more scarce and expensive over the coming decades.

Here are a few common products used globally, that are currently often made out of plastic (oil). I used the following website for most of these: Polyplastics ; lighting stands, blinds, pan handles, chopping boards, mixing spoons, storage containers, toothbrush handles, hairbrush handles, soap holders, disposable razors. My question is, could these products be made out of coppiced wood native to temperate zones (particularly the UK)? Obviously some of them can be (and have been) made from bamboo.

I understand that it would be no small task to produce and distribute and market products made from materials farmed by a diversity of small- and large-scale growers, and difficult to replace products in the marketplace that have been made from plastic for so long (such as toothbrush handles). I share ideas like this in the hope that someone with more knowledge than me, but with just as much enthusiasm and diligence and vision, might develop the ideas into something productive on the ground.

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I had a great day the other day coppicing in a patch of hazel in mid Devon, and passing on the skills. It was a cold November day, sunny with showers. My muscles were given a workout from the hand sawing (I didn’t personally use the chainsaw although there was one on site). My mental health benefited from the light, and the knowledge that I was helping the biodiversity in that particular woodland. There is relatively little woodland cover left in the UK. With what is left being in isolated pockets, human intervention in the form of re-instating and propagating semi-wild coppices to provide different heights of woodland canopy, and woodland edge habitats, could help ensure that biodiversity is maximised. Any development of sustainable coppice products that reduce our dependence on plastic, would be a bonus.

I’m really interested in hearing from anyone who has any thoughts on my ideas. How could this be developed? Please comment below, and ‘follow’ my blog to get my posts weekly to your inbox. Thanks.

Taw Samhain

I’m sat on a rock in the river Taw. Never have I seen it so high. I’m here to wash away the distractions of life that I may focus on the highest stream within me; the stream of servant-leadership. There is no point in leading except to serve whom you lead, or you are only serving yourself. There is no point in serving except to lead whom you serve. In other words, don’t let your leaders become complacent. Let them know how life is for you and if they don’t listen, replace them.

We are two days away from the Gaelic festival of Samhain that has Celtic pagan origins. I love these old Celtic seasonal observances, even though I don’t usually celebrate them outwardly. Samhain is roughly halfway between the autumn equinox and the winter solstice -a neat orientation point; something that raises my awareness of the passing seasons and their different characters. Samhain is a festival of spirits and the dead. Apparently it is a time when the boundaries between this world and the ‘Otherworld’ are more easily crossed. Personally I am reminded of my ancestry, especially the recent ancestry of my grandparents. I am lucky to come from rich and diverse stock. ‘Taking stock’ of food supplies and cattle returned from their summer pastures, was another traditional Samhain theme. Personally, I am reminded to take stock of where I am, how I got here and what I have to offer.

In this first blog post for Epic Tomorrows, I offer you a ‘working hypothesis’. It is nothing radically new but I intend that in the coming weeks and months I will show how this hypothesis can be consistently applied in many different contexts. That may be a little radical to some. I hope it’s useful. Please tell me if it isn’t, or help me improve on it.

The hypothesis is simply that a lack of narrative integration in modern society is responsible for a great deal of unnecessary suffering and death. This suffering and death is implicit in globally poor standards of individual mental health and well-being; group, institution and business efficiency and well-being; and the well-being and sustainability of global culture as a whole. The root lack of narrative integration that is to blame, centres on the disconnection of humanity from the rest of Nature. This divorce began at the dawn of civilisation (the agricultural revolution) at the latest.

To demystify what I have just written, us human beings make sense of the world, and of human culture, by the stories and myths that we tell ourselves, as well as, more crucially, the underpinning unconscious narratives that guide our thinking and behaviour. Our individual autobiographies and our collective stories and narratives have become confused, hypocritical and fragmented in modern society, reflecting social and ecological injustice. Lack of integration is the defining pathology of this situation.

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There’s plenty of great stuff going on in the world. I’m looking forward to using this blog to connect up with it more. I also intend to help positive change-makers of all kinds connect up in useful new ways. For me, integration is the key word. I am aware that all this may sound very abstract so far. I will give you a solid oak example by way of my personal history or ‘how I got here’. First, let me quickly explain that I do not blame anyone, including myself, for any lack in my past or present life, but I do take responsibility for change:

My own life narrative of mental health is something that I’m working on. A few years ago it looked pretty shaky. However, the more I detach myself from conventional understandings of mental health -particularly the biomedical model of mental illness-  the more I appreciate my unique journey and the gifts it has bestowed on me, as well as the unique challenges which could be headed under ‘mental dis-ease’. It has taken me over a decade and a half of trial and error to arrive at this understanding. Sometimes I struggle not to feel injured, to feel beaten black and blue actually, by the fragmented society that allowed me to be defined as medically sick and that still sometimes seeks to define me as such. Ironically, conventional attitudes to mental health are actually a contributory cause of mental ill-ness. I will write at great length on this in later posts. I don’t blame individuals or even ‘society’. I am just sharing feelings and observations.

Reconnecting with Nature was key to my recovery from the worst of the dis-ease, and continues to be. Earth Nature as a whole is also key to my new, positive life narrative of mental health i.e. my new understanding of my journey. It is a journey of integration with non-human Nature, integration with the people around me and integration with parts of myself I may have previously struggled to admit into consciousness. I am convinced that ‘integration’ in these ways is key to others’ mental health too. I want Epic Tomorrows to be a place of discussion about this, amongst other things.

I also have a strong intention to develop Epic Tomorrows into a blog-based business. I intend to inspire an Earth-integrated Tribe of co-creators to help me develop products of information, integration and emotional connection that have genuine transformative value in the lives of individuals, groups, institutions, businesses and communities. This will take some time. A few years at least. I have some rough ideas of services I may provide. Things are coalescing in my mind, and it’s exciting. The catchword of ‘integration’ speaks of energy efficiency and mental resilience. Meanwhile, it is my joy to share my ideas with no thought of financial profit. The blog will always be free.

I am immensely grateful to the marketing guru Seth Godin for helping get me to this point, as well as the online business community ‘Fizzle’. Fizzle are an example, for me, of how the internet can be an incredible integrative tool. I am learning from writers, bloggers and entrepreneurs from all over the world. It took me a few years of searching through slimy online business gurus before hitting on these fresh folk. (Good-hearted and environmentally minded entrepreneurs need more help in finding the right resources, and in integrating them -a subject for another post!) I have been set in good stead to remind myself continually that Epic Tomorrows is always work in progress and can always be improved.

It is a day before Halloween, or ‘All Hallows’ Eve’, the beginning of the Christian observance of Allhallowtide: three days of remembrance of the dead. The modern Halloween is a mixture or perhaps integration of Samhain and All Hallows practices. As we remember all the positive change-makers that came before us, what positive tricks and treats of integration -for mental health, for business health, for sustainable culture- can we share with one another?

The sky is clear today and the harvest sun is warm on the wildness of the Samhain Taw.

Please share your thoughts with me! Please comment below.